The first big step to sustaining your business, especially in hard times, is to attract people on the streets—total strangers—to come to your shop’s door. Many establishments utilize attractive storefronts to draw potential customers and maintain an edge over their rivals. However, lighting is often overlooked, but it deserves some focus for increasing the overall appeal of your business for passersby.
Brighten Your Business
Eyes are attracted to light. By using well-placed and appropriate outdoor landscape lighting, you can draw passing eyes and turn total strangers into customers. Lighting isn’t just for indoors—lighting up your outside makes your business a welcoming bastion and adds a cheery complexion to your storefront.
Safety and Security
Commercial outdoor lighting isn’t all about aesthetics. Lighting can also be used to increase parking lot visibility and safety — you can’t have your customers stumbling around in the dark. A few decorative lights around the entrance of your store fits both form and function by being pleasing to the eye and directing traffic to the appropriate doors.
It’s About Atmosphere
Lighting plays a huge part in establishing the atmosphere of your business. Day spas, fine restaurants, and resorts will all want to use soft lighting to give customers a serene, calm, cozy feeling. Outdoor Lighting Perspectives specializes in finding the right balance between too garish and bright, and too dull and dark. We’d be happy to lend our professional eye and help you design a commercial outdoor lighting design that conveys the right message about your business.
“Let’s Go See the Lights”
Lights aren’t all about psychological and utilitarian functions. Outdoor lights can also be pretty to look at! Especially at holiday time, lights add that extra level of invitation into your store, and are an easy and fun way to keep your business looking friendly and welcoming. Putting some time and effort into beautifying your storefront with a well-planned lighting system could make a big difference in your store traffic.
Our lighting professionals are ready and willing to help you design an energy-saving lighting design that is tailored to what you want for your store. If you’re not sure what lighting design would be best for your business yet, don’t worry. With years of experience in this field, we’ll be happy to give you a few suggestions to get you going. Just give Outdoor Lighting Perspectives a call, and you’ll be on your way to a bright, well-lit future.