If your business has a drive-thru, then the building still has plenty of work to do after the sun goes down. Customers need to be able to recognize the location and know where to go, and they need to have the same polished, trustworthy environment they would during the day.
Outdoor Lighting Perspectives of Richmond & Charlottesville installed permanent commercial lighting at three 7 Brew locations in Virginia: Ashland/Hanover, Midlothian, and Richmond. Each project used permanent roofline lighting along all four sides of the building, with additional lighting on the pickup canopy.
Together, these three locations show what commercial permanent lighting can do when it’s designed as part of the property from the start.
A Consistent Lighting Approach Across Three 7 Brew Locations
Lighting was kept consistent across all three of the 7 Brew properties. Permanent roofline lighting runs around all four sides of each building. The pickup canopy is illuminated as well. Both of these facts matter because customers will see the building from several directions, first from the road and then slowly as they circle it through the drive-thru lane and finish at the pickup canopy.
Lighting the full building made for a cohesive nighttime appearance. That feels a lot better than pulling up to a brightly illuminated facade, getting into the drive-thru line, and then driving into darkness behind the building.
Enhancing Visibility After Dark
Commercial outdoor lighting can help a business remain identifiable as daylight disappears. This matters a lot for drive-thru restaurants and coffee shops. Customers often approach from nearby roads or parking areas before moving around the property itself.
Permanent roofline lighting gives the building a clear outline after dark so it doesn’t fade into the background. Good commercial lighting, in this sense, need not overpower neighboring properties to be noticeable. It just needs to be clear and intentional.
Creating a More Inviting Customer Experience
The pickup canopy is an important part of the experience of going to 7 Brew. It is where the transaction ends and where customers interact most directly with the property. That’s why including the canopy in the lighting design is important to making sure it feels visually connected to the rest of the building.
7 Brew has a distinct look and feel. That’s why the commercial lighting we built is based on taking that look and feel and making sure it comes across at night. The lighting follows the architecture and the way people use the space in the dark when they’re eager for coffee.
That is particularly useful for businesses with multiple locations. The Ashland/Hanover, Midlothian, and Richmond projects have their own physical sites. But keeping the lighting consistent helps make sure all three speak the same visual language.
The Value of Permanent Commercial Lighting
Permanent lighting, once installed, stays installed. It often goes up as a way of providing the ability to do holiday decorations without the annual put-up and take-down of string lights. But once installed, many commercial operators find that permanent lighting is great for consistent nighttime visibility and curb appeal. It’s also very flexible and the colors can be changed as needed.
Commercial lighting is not just about making a property brighter. It can make architecture more stylish at night and create ambience. Even when the sun is down, people can easily see where to go and feel comfortable while there.
Commercial Lighting Designed Around the Property
Outdoor Lighting Perspectives of Richmond & Charlottesville works with businesses looking for commercial outdoor lighting, permanent lighting, landscape lighting, and other professionally designed solutions.
A good commercial lighting plan begins with the property itself: how customers approach it, which features matter after dark, and what the business should look like from the road through the final customer touchpoint.
Looking for outdoor lighting companies near me? Call Outdoor Lighting Perspectives.
For experts in outdoor lighting design, installation, and maintenance, call one of the most trusted names in the business. Our team at Outdoor Lighting Perspectives of Richmond & Charlottesville looks forward to speaking with you about your lighting needs. Call us today at (804) 294-3634.