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3 Economical Strategies to Catch and Keep Customers Coming Back for More - No Magic Required!

As a business owner or manager in the hospitality industry, you might be wondering how you will be able to bring in new customers and get continued support from existing customers in the current economy. Not every business update has to be a huge expensive renovation project. Small details can make a big impact. Check out these three cost-effective solutions to create an inviting atmosphere and encourage regulars to return over and over again.

hospitality lighting Wilmington

Upgrade or Install Outdoor Lighting

The lighting at your business can speak volumes. If your lighting creates a cold and unwelcoming vibe, patrons aren't likely to want to return. However, if you produce a warm, inviting ambiance, your guests will likely feel at home and want to come back again and again.

Festive String lighting can be added indoors for a creative, fun, party-like environment. With string lighting, you have many options. Outdoor Lighting Perspectives of Wilmington will create a custom design to fit the needs of your business, whether adding them to your interior or exterior seating areas.

Drawing new customers into your business could be as simple as installing permanent roofline lighting, also called permanent holiday lighting. There are several benefits to having these installed, including less work for you, ease of use, and the ability to highlight every holiday or event with the click of a button. You can choose from many color schemes to match the holiday or occasion that day or simply go with a soft white for everyday use. This lighting system is waterproof and UV protected, and highly customizable. Changing the colors is as simple as using our easy-to-use app on your phone or tablet.

Outdoor Lighting Perspectives of Wilmington specializes in landscape lighting as well. If your outdoor area is attractive and well-lit, you are more likely to draw people's attention, bringing those customers that have never stopped into your establishment.

Transform Your Space with a Fresh Coat of Paintindoor restaurant lighting

Just as with lighting, paint colors can change the entire feel of the environment. Choosing the right colors can affect a person's mood, encouraging them to stay, come back, and eat more of your delicious food.

The colors you choose should depend on your establishment's concept. You want to be sure your theme isn't affected by selecting colors that do not fit. Blue and purple are some colors you might want to avoid if you are trying to keep people hungry, as these colors tend to decrease appetites.

Some colors that might encourage your customers to hang out for a while are warmer shades, including deep red, burnt orange, or brown. These colors can create a relaxing feel and increase your patrons' appetites. If you change the color scheme in your business, update your décor to match as well.

Paint colors don’t necessarily have to be changed to be impactful. If your business hasn’t been painted in five or more years, a fresh paint job might just rejuvenate the amazing atmosphere you’ve already created.

Don’t Underestimate the Power of a Deep Clean

A few housekeeping tips will keep your business attractive and keep those guests coming in. Keeping the entrance area clean and uncluttered is crucial. If people start walking in and see that your entryway is unsightly, they may turn around and go elsewhere. Simply power-washing the sidewalk or brick exterior will keep your business looking its best. The exterior of your building is the first thing people see, and you want that first impression to be fantastic. Once the customers get inside, their experience will depend on many things. If the environment feels or looks dirty and dingy, they may choose never to come back. Don't forget the ceiling, walls, vents, and other décor commonly overlooked when cleaning.

Keep the Customers Running In the Door

If you are a business owner or manager considering a remodel, these cost-effective tips could help you save money while still achieving your goals for a refresh. Creating the best atmosphere for your patrons is crucial to keeping guests happy and returning. Once you have been through the cleaning and potential paint changes, don't forget to add some festive string lighting or landscape lighting. Outdoor Lighting of Wilmington will provide you with the best service and lighting products available. Contact us today for a free design consultation.