Here on the Outdoor Lighting Perspectives of Kansas City blog, we talk a lot about outdoor lighting in residential areas and direct much of our information to homeowners. And while much of the work we do is residential, we also have years of experience in the commercial outdoor lighting setting and do a lot more for local businesses than just holiday lighting. So this week, I wanted to speak directly to the business owners and property managers of Kansas City.
Commercial Outdoor Lighting – in the current economy when everyone is trying to cut costs, why would your company choose to invest in what some might consider a luxury? Honestly, commercial outdoor lighting is not frivolous. It’s a key component to the safety and success of a business.
Just as is the case with your home, a well-lit business is a safe business. Proper illumination helps prevent accidents from trips and falls. Such illumination could come in the form of bollard lights along pathways or through parking lots in order to ensure your clients and employees are not surprised by curbs. It could also include lighting for stairs and doorways. The safety of outdoor lighting also extends to deterring crime. Businesses that darken as the sun sets are much more likely to be broken into or become the victim of vandalism. Unsavory characters like darkness because they can hide in it. Adequate outdoor lighting makes it much harder for criminals to achieve their goals, so they are more likely to move on to another target.
So how can commercial outdoor lighting contribute to your company’s success? By simply making it more visible. A beautifully lit office or storefront catches the eye, and often, all you need to do is catch a potential client’s eye. With outdoor lighting, your signage will still be read after dark, and your place of business will stand out from other businesses that loom in the dark. People are naturally attracted to light, especially natural lighting, and it is a good strategy to put that attraction to work for you. Use outdoor lighting to draw clients and customers to your doors.
Yes, commercial outdoor lighting is an investment, but it is an investment that demonstrates your commitment to safety and shows the city that your business is an establishment in every sense of the word. Contact Outdoor Lighting Perspectives of Kansas City today. We are business people too and have a variety of commercial options that can fulfill your goals while staying within your budget.