COMMERCIAL OUTDOOR LIGHTING AND HOW YOUR KANSAS CITY BUSINESS CAN BENEFIT
In our weekly Outdoor Lighting Perspectives of Kansas City blog, we talk a lot about residential outdoor lighting and direct much of our information to homeowners wishing to enhance their home and landscape. While a good portion of the service we provide is residential, we also have years of experience in the commercial outdoor lighting setting and provide a great deal of service to businesses, storefronts and those within the hospitality industry.So this week, I wanted to speak directly to the business owners and property managers of Kansas City as how beneficial outdoor lighting can be at your commercial property.
COMMERCIAL OUTDOOR LIGHTING
In the current economy when everyone is trying to cut costs, why would your company choose to invest in what some might consider a luxury? Honestly, commercial outdoor lighting is not frivolous. It’s a key component to the safety and success of a business.
Commercial outdoor lighting creates a safer environment for employees and patrons
As is the case with the addition of outdoor lighting to your home improving safety around your home and landscape, a well-lit business is also safe business. Proper illumination helps prevent accidents from trips and falls and gives employees and patrons a clearly lit path to and from your business during evening hours. This illumination could come in the form of bollard lights along pathways or through parking lots in order to ensure your clients and employees are not surprised by curbs or even a patch of ice on a dark winter’s night. It could also include lighting for stairs and doorways. The safety of outdoor lighting also extends to deterring crime. Businesses that darken as the sun sets are much more likely to be broken into or fall victim to vandalism. Unsavory characters like darkness because they can hide their activities under the veil of darkness. Adequate outdoor lighting makes it much harder for criminals to achieve their goals, so they are more likely to move on to another target.
Commercial outdoor lighting ensures your signage is clearly visible at night
SO HOW CAN COMMERCIAL OUTDOOR LIGHTING CONTRIBUTE TO YOUR COMPANY’S SUCCESS YOU MAY ASK?
By simply making your business more visible — A beautifully lit office or storefront catches the eye, and often, all you need to do is catch a potential client’s eye in order to engage. With outdoor lighting, your signage will be clearly visible and legible after dark, and your place of business will stand out from other businesses that loom in the dark. People are naturally attracted to light, especially natural lighting, and it is a good strategy to put that attraction to work for you. Use outdoor lighting to draw clients and customers to your doors and into your place of business!
Indeed, commercial outdoor lighting is an investment, but it is an investment that demonstrates your commitment to safety and shows the city that your business is an establishment in every sense of the word. Contact Outdoor Lighting Perspectives of Kansas City today. We are business owners too and have a variety of commercial options that can fulfill your goals and improve your business’s visibility while staying within your budget. Contact us today at (913) 285-8450.